9. Media

Mario Vaglio September 20, 2023

In questa lezione Mario affronta il tema dei media, degli spazi media e del piano media definendo ognuno di essi e distinguendo le varie tipologie di media esistenti in base a due diversi tipi di classificazione: la prima quella tra ATL, BTL e TTL e la seconda tra Paid, Owned, Earned e Shared media.

CREMEL - DPC - Mario Vaglio - I processi di lavoro finalizzati alla comunicazione delle CCIs_Lezione 09 - Media

Lesson Content

Questionario Lezione 9

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

I processi di lavoro finalizzati alla comunicazione nell'Industria Culturale e Creativa

Participants 1977

9. Media

Mario Vaglio September 20, 2023

Erasmus+ KA2 Strategic Partnership Project No 2021-1-LV01-KA220-ADU-000026049 -

Contact Us