Kultūras iestādes un digitālā transformācija Komunikācija un tās nozīme. 1. daļa

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Komunikācija un tās nozīme. 1. daļa

Elina Berzina May 20, 2023

Lekcija pievēršas stratēģiskās komunikācijas, sabiedrisko attiecību un mārketinga jēdzieniem, tos arī salīdzinot. Lekcijā tiek apskatītas galvenās komunikācijas stratēģijas sastāvdaļas. Tāpat uzmanība tiek pievērsta stāstniecības nozīmei komunikācijas viedošanā, kā arī sociālo mediju komunikācijas specifikai.

Mājas darbs:

Izveidot kāda jūsu institūcijas projekta komunikācijas stratēģiju, iekļaujot:

Kontekstu
Mērķus
Uzdevumus
Mērķauditoriu
Vestījumu
Plānu

Erasmus+ KA2 Strategic Partnership Project No 2021-1-LV01-KA220-ADU-000026049 -

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