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Audience Engagement: come far crescere il pubblico del tuo progetto culturale

Attraverso una serie di nozioni teoriche e strumenti operativi, gli studenti potranno scoprire come passare dalla comunicazione digitale all’engagement dei pubblici impostando una strategia di lungo periodo. Oltre alla presentazione dei principali modelli di riferimento, si utilizzeranno tutti quei toolkit imprescindibili per i comunicatori culturali: ricerche, elaborazioni, digital framework, analisi case studies e testimonianze. 

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elisa monsellato · July 10, 2023

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Course Content

About Instructor

elisa monsellato

Elisa works in cultural sector in southern Italy where she’s coordinator for ICOM’s regional group. After her studies on cultural management, she cooperated with UniSalento on research projects on cultural sustainability for local development. In 2014 she earned a specialized course at Luiss Creative Business Center in Rome on contemporary art and urban creativity. In 2015 she worked for the Strategic Marketing Dep. at CoopCulture in Rome, consolidating skills in cultural planning. Since 2013 she’s been working on audience development projects concerning small museums, new technologies and participatory processes.

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Course Includes

  • 3 Lessons
  • Course Certificate

Erasmus+ KA2 Strategic Partnership Project No 2021-1-LV01-KA220-ADU-000026049 -

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